Online Branding

A brand is the picture or feeling someone will have in their mind when they think about your business. Ideally that picture will represent your business in a positive and useful way. Most of the time that's not going to just happen on its own.

Niche Tank doesn't just design websites, we plan and execute well thought out online brands. An online brand can be made of many different components, not just your website. The online brand is a voice or message that is being conveyed to your audience.

Your logo is a good example of a component of an online brand because it's often the first thing people think about. But a good online brand will go beyond the logo, colors and website. The brand represents your business' voice and core values.

Our goal is to project that voice and those core values in a positive way throughout any message we send to your audience. We will consider your brand as we design or execute any component for your business. This includes the design of and message within your logo, your website, emails sent out to your audience, your marketing campaigns, etc.

We will ensure that there is a consistent message being presented across all online mediums we work with. Additionally we will work with the brand elements you may already have in place such as business cards, packaging, letterhead, logo, hang tags, literature, etc. in order to ensure that the message your online brand is projecting reinforces and complements your existing brand.