Varsity Investor is an online newsletter publication dedicated to educating individuals how to invest their money in today's challenging world of investing. Varsity Investor's newsletter is emailed to subscribers on a regular basis.
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Case Study
Client Overview
Project Challenge
Varsity Investor hired Niche Tank to design a logo, brand identity and website for their new service. The brand challenge was to demonstrate a product that stands out from other investment newsletters, illustrate the company's service in a fun yet professional manner, and create a strong representative voice. The new website would need to allow subscribers to signup and login in order to view the latest newsletter or read newsletters from the archives.
Solution
Varsity Investor's new logo represents a strong and uplifting brand that educates individual investors. Using a typewriter and a page of paper as the background, the website design subtley represents a personally crafted newsletter. Both the logo and the web design project an uplifting experience that is representative of the goal of the investment newsletter. The subscription feature, newsletter archives and website's content are controlled via a powerful content management system that was customised for Varsity Investor. Subscribers are able to browse archives and read the newsletter directly within the website or download subscriptions as PDF documents.
Products Utilized
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Testimonial
I recently used Niche Tank for a full logo and website design for my start-up investment newsletter business. All of my expectations were exceeded, and what I expected to be a daunting project became an enjoyable one. The Niche CMS product customized for my site is like nothing I knew existed. There cannot be a better option than Niche Tank for a young business starting to build a presence on the web. Their work is of the highest quality, but more importantly, the level of service, attention, flexibility and desire to please can't be matched.
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