Swoon is a blog that provides creative wedding inspiration, resources and tips to brides, grooms and wedding professionals.
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Case Study
Client Overview
Project Challenge
Six months after creating the blog, Swoon had outgrown its home brewed blog design. Swoon hired Niche Tank to create a new brand and custom blog design. The design would need to be creative, elegant and appeal to modern brides.
Solution
With the new blog design Swoon is positioned to compete with leading blogs in the bride/wedding blog community. The new design and logo project Swoon's voice and attitude. Upgrading from a two-column to three column format allowed Swoon to provide links to content as well as sponsor advertisements without cluttering the page.
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Testimonial
Niche Tank's design for my blog is not only true to my brand and audience, but it also exceeded all my expectations. As I spent more time blogging, I realized the importance of the blog's look and feel. I created the previous design myself without the right guidance and as a result, the page was cluttered and disorganized. Working with Niche Tank, I learned so much about web design and usability, and they not only helped me improve my blog design but they also helped my blog subscribers and visitors numbers grow. Niche Tank helped me to make more informed decisions such as where is the best placement for a Subscribe link or why important features should be placed on the left instead of right. Niche Tank's expertise in web design, usability, online marketing, and social media best practices made a huge difference in my site visitors number, increasing it 3 times over just one month. I can't stress enough the importance of hiring the right web designer for your project. Lots of people can design, but the ones with extensive web experience and expertise will do more than make a pretty website. They will help you increase conversion rate. Choosing Niche Tank to redesign my blog was the best decision I've made.
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