NutraSalt provides low-sodium sea salt products to the health food market. Containing 66% less sodium than conventional salt, NutraSalt is an extremely healthy and tasty alternative. NutraSalt offers a full line of Sea Salt seasoning products to international consumers and food manufacturers.
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Case Study
Client Overview
Project Challenge
NutraSalt hired NicheTank to design and execute an online brand for their company, product line and online store. The website would inspire healthy eating and education through research, low-sodium recipes and low-sodium products. The website's content would need to be as dynamic as NutraSalt's product offering. Online shopping should be easy and fun.
Solution
NicheTank designed the new NutraSalt online brand to reinforce the existing NutraSalt brand and product packaging. The website promotes wellness education and delivers a healthy experience. Content and catalog data are dynamically updated via the custom content management system. The website and online store integrate products, recipes and wellness education as a unique online browsing and shopping experience.
Services Rendered
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Products Utilized
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Testimonial
As the executive partner of Bon Vivant International I had to choose a firm which can create for us the website, nutrasalt.com, that will brand our NutraSalt product line both for the consumer market and the industrial market. We had a rough idea of what we wanted. Noel Ruiz presented us with a very appealing design. Noel’s capabilities both in design and technology is a rare combination which allowed us to make substantial changes from the initial idea to an ecommerce platform which we are very happy with. It was a personal pleasure to work with Niche Tank.
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