We recently completed a new website design and online store for fashion designer Hansel from Basel. We were tasked with creating a fun and friendly website for this boutique's legwear and accessories products. The high quality products demand a high quality website & online brand from which they would be showcased and sold.
We really enjoy working with fashion retailers & online boutiques (as you might have guessed from our portfolio). We are proud of our experience and products; our toolbelt has all the right ingredients to help a boutique acheive Online Success. As online business consultants, our expertise really goes beyond web design - we pride ourselves on being able to give quality recommendations and advice about running an online business. (Just take a look what our clients are saying, this truly reflects on our hard work!)
As such we were excited for the opportunity to work with Hansel from Basel and help them take their online brand & online business to the next level of success. Won't you join us as we review some highlights from this new fashion website design?
The online store is the most important part of this fashion designer's website. Our goal was to create a sleek, beautiful, and friendly shopping experience that would promote and encourage more online sales. We want the customers to have fun and feel comfortable while they are shopping online. We feel we did quite well :)
The following screen shows a listing of products within a particular category, in this case New Arrivals.
Once we choose a product we can see the product detail page. From that product page we can zoom in, change colors, view alternate images or add the product to our shopping cart. If we want to see other products we can easily browse back to the category, to another category or choose from the suggested products. Shopping is fun and easy!
Ready for checkout - let's review our shopping cart. The layout is friendly and it's easy to update the quantities or remove a product we decided not to purchase. We are reminded how the products look - we even get to see the photo corresponding to the particular color we chose!
We designed an image gallery to show off the collection of the season. The image gallery is completely updatable via the content management tool. Images can be added or rearranged at will.
Once you choose an image from the image gallery page you'll see the large version in the image viewer. From there you can continue browsing forward or backward in the gallery.
We developed a stockists page that shows all of the nationwide retail and local boutiques that carry this fashion designer's products. Stockists are arranged and filtered by location. The website administrators can easily update the stockists themselves via the content management tool.
The custom fashion e-commerce website we designed for this boutique has streamlined the shopping experience quite nicely. They have already seen an increase in their conversion rate - the percentage of visitors that become customers. The website design compliments the high quality of brand and products, delivering a strong message and overall online experience.
To learn more head on over to the Hansel from Basel case study or visit the website at hanselfrombasel.com.
Are you a fashion designer or boutique that wants to get started with a new website or online store? Contact us for a free consultation and more information about our services.
Wishing you the best in Online Success!
